Creating a photography packet probably isn’t the first thing on your mind, but it has definite benefits.   It contains your updated prices It can have contact info, hours of operation, etc. It features samples & descriptions It’s convenient to send through email It’s handy to have printed out to give to potential clients for in-person meetings   Some may still prefer only sending links to clients, which works fine, but there are differences to consider. Sending a general portfolio link could lead them all over your site and prevent them from finding the info they’re seeking right away. Sending them a link to a page with a breakdown of prices and samples is a better option.   Ever paranoid, I like to have another way for them to receive info. So along with some things written in the email itself, I suggest providing a link as well as attaching a packet that they’ll be able to download and access even without an internet connection.   So now that you know why it’s a good idea to have a packet, let’s discuss how to create one.   I am coming from a design background so if you are not, […]
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