Niche has a few different definitions, but in regards to work as an artist, it is closely related to genre.   This is sometimes difficult to pinpoint, especially for newcomers. Years ago, I remember saying I couldn’t possibly limit myself because I loved to shoot everything! Well that love may be true for many of us, but typically there are a couple types of photography we find ourselves gravitate towards.   For me, it’s people.   I love anything involving people; portraits, fashion, street, etc. There’s something so fascinating about the human face, body, and overall interaction with the world. Because of this love, the majority of what I shoot involves people. My niche is specific in that I focus primarily on portraits & headshots.   Advantages for having a specific niche:   You have a focus. By honing in on a very specific aspect in your field, you will always have an idea of what your next project will be.   Your passion really shines through. Because you aren’t trying to shoot every single thing in the world (which could amount to so-so results) you are able to put in 100% each time you do a shoot.   […]
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