Though most of our field is visually based, there are times when we need to provide written information as well. Here are some things to keep in mind when that time arises.
Pick a style
You’ve probably come up with a favorite style of writing over the years. Some people like concise, to-the-point sentences and others like long, drawn out flowery language *points at self.* Whatever your preference, pay attention to why you like it. Is it easy to relate to? Does it communicate the message in a better way? Is it entertaining? All of these factors will come together and help form your voice.
Know your topic/audience
Are you drafting up a step-by-step tutorial that will need every bit explained? Or is this a more broad description of your latest series? Knowing how much detail should be shared and who you’re inevitably sharing it with is vital. Think about what you want people to gain from reading what you write and go from there.
Edit, Edit, Edit
Once you do finish a rough, be a relentless editor. No one needs spelling errors or simple grammatical faults distracting from their real message. Read what you’ve written out loud and you’ll be able to catch any straggling mistakes. If at any point you get stuck, step away from the work for a little bit. Sometimes we get caught up with little details and don’t see the whole story come together until we come back with fresh eyes.
It really isn’t too difficult to write helpful descriptions once you determine how & who you’re writing for. And just like many other skills, your writing will only get better with practice.
May the light be with you.