There are different types of promotions you may find yourself asked to shoot. A business could want to show their new menu item, a performer could want some shots of them on stage, or a perfume brand just released a new scent. Basically these images are shot with the purpose of having the audience respond in some way. They should be inspired to visit the place, try the product, browse the website, call the number, donate the money, etc. So all the photography you see used in advertising would be promotional photography. Here are a few pointers to think about when you tackle this subject. Client Is this a single person or a whole company? Learn as much as you can about the client before and during the initial meeting. Questions are your best friend! You need to know what the project is, exactly what they’re looking for, the time frame, deliverables, & payment. During this meeting you should bring your contract so it can be signed as well. Style More often than not, you will not be able to use the full extent of your style. The client will want what most appeals to their […]
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